When and how do PR and marketing fit into a film’s success?
Assuming you read our previous article on starting a film off as a business. You can view the article here. The next question is when and how do PR and marketing fit into a film’s success? As we have alluded, you … Read More
What is retargeting? When and why should it matter to you?
Wouldn’t it be great if consumers would willingly open their wallets just after one look at your product/service? The reality is…that is rarely the case. So what can be done? For years we have been bombarded … Read More
Picking a Username for Social Media: the good, the bad, and the ugly.
Let’s assume you have already gone through the process with us and developed an effective brand strategy. Only after you have a clear brand strategy should you begin the process of selecting a name. It is a … Read More
How to commit PR and brand suicide, United Airlines style. A look at what should have been done.
All too often, companies launch, succeed and then fail because they lack a clear brand strategy. Whether it is through lack of sufficient competitive advantage or client attrition, many times such failure can be … Read More